Marta Tantos Aranda

Hi! I’m Marta, Innovation and User Experience Director

MTA front


Strategic innovator. Obssessed with how experiences can surprise positively female users. Passionate, multi-disciplinary learner in sports and sewing skills. Dividing my time between Spain and Denmark.

25 years at The LEGO Group developing and implementing memorable experiences and the teams needed to make them happen. My great battle during those years: understand and make people understand what girls are like, in order to offer them relevant toys that awaken their curiosity and creativity. Entrepreneur "in the making" to transfer my experience to brands that want to grow and have a greater impact on society and its economy.


C/ del Torpedero Tucumán, 16
28016 Madrid