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HER IS THE STRATEGIC CONSULTANCY SPECIALISING IN WOMEN CONSUMERS ONLY

ACCORDING TO NIELSEN, 75% OF THE PLANET'S DISCRETIONARY SPENDING WILL BE IN FEMALE HANDS BY 2028. There is a gap between brands and Women consumers. THE VAST MAJORITY OF WOMEN CONSUMERS FEEL THAT BRANDS DON'T UNDERSTAND THEM (NIELSEN GLOBAL SURVEY)

HER HELPS BRANDS
TO DEFINE AND IMPLEMENTa tailored strategy for accelerating their connection with Women.

AT HER WE HAVE IDENTIFIED UP TO
50 SPECIFIC PARAMETERS
that concern and influence the purchasing decisions OF WOMEN CONSUMERS.

TOGETHER WITH OUR ACTIVE LISTENING, OUR DATA ANALYSIS
AND BUSINESS INTELLIGENCE, WE HAVE DEVELOPED
the HER® index that allows us to measure, drive and recognise THE ECONOMIC PERFORMANCE AND IMPACT OF WOMEN CONSUMER OUTREACH STRATEGIES.

Our Service

Team

At HER, we apply our experience, extreme empathy and above all, a special sensitivity towards women consumers to know what questions to ask, how to listen, and what criteria and interpretations to apply.

Natalia Cazcarra

Founder & Business Dev.

Strategist and intuitive. Economist and creative. Entrepreneurial mom. Convinced of the need to respect women’s complexity.

Marta Llucià

Creative Strategy

Restless creative. I profoundly believe in creativity’s social contribution, leading the way to a more real, meaningful society.

Marta Herradura

Designer & Artist

Forever learning.
I’d give all I know for half of what I don’t.
Art Teacher.
Illustrator, painter, portrait maker and graphite lover.

Mercedes García

Marketing Content

My conviction is that good content builds brands. Entrepreneur.
Business, innovation and resource optimization oriented.

Almu Rodríguez

BI & Research

Sociologist and Analytic.
I apply research from a humanistic perspective, putting consuming women at the center and technology at their service.

Team

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