ACCORDING TO NIELSEN, 75% OF THE PLANET'S DISCRETIONARY SPENDING WILL BE IN FEMALE HANDS BY 2028. There is a gap between brands
and Women consumers.
THE VAST MAJORITY OF WOMEN CONSUMERS FEEL THAT
BRANDS DON'T UNDERSTAND THEM (NIELSEN GLOBAL SURVEY)
HER HELPS BRANDS
TO DEFINE AND IMPLEMENTa tailored strategy for accelerating their connection with Women.
AT HER WE HAVE IDENTIFIED UP TO
50 SPECIFIC PARAMETERS
that concern and influence the purchasing decisions OF WOMEN CONSUMERS.
TOGETHER WITH OUR ACTIVE LISTENING, OUR DATA ANALYSIS
AND BUSINESS INTELLIGENCE, WE HAVE DEVELOPED
the HER® index that allows us to measure, drive and recognise THE ECONOMIC PERFORMANCE AND IMPACT OF
WOMEN CONSUMER OUTREACH STRATEGIES.