Mercedes García

Part of Her

Journalist, marketing content, audiovisual, digital. Water girl, pilates lover. Working mom, active, positive, film buff. Never say no to a new challenge.

From my native journalism I step into the internet crazy world of the 90s. Launching start–ups (kelkoo, tiscali) and digital projects for big multinationals (Telefónica, Zed, Grey: Nokia). The final challenge was to set up my own audiovisual production company.

Focused on business, I'm obsessed with resource optimization. I think of myself as a 4x4, 360º, off and online professional, with still the same passion of a beginner for finding new challenges, new stories to be told, and above all, new people to make this journey with.
I avoid stereotypes, because everyone is a story in itself.